Ī preview of the song's music video made its debut on The Ellen DeGeneres Show on March 20, 2014, before the full video premiered online later that day. The tie was broken by Timberlake's 'Can't Stop the Feeling!' in June 2016. Bruno Mars later tied with Timberlake for the most number-one singles among men when his Mark Ronson's collaboration 'Uptown Funk' reached the top spot in early 2015. On the Mainstream Top 40, Timberlake became the male artist with the most number-one songs and top 10 singles.
'Not a Bad Thing' has also achieved similar success on the US format charts, peaking at number 1 on the Mainstream Top 40, number 1 on the Adult Top 40 and at number 4 on the Rhythmic chart.
It marked his 15th top ten hit on the Hot 100, while being the first and only top 10 single from The 20/20 Experience – 2 of 2. The song sold 88,000 digital copies that week, with an audience impression of 79 million. The song reached number 12 in its seventh week, before entering the top 10 at number 8 the following week. In its fifth week it rose to number 20, and in its sixth week, it again rose to number 14. 'Not a Bad Thing' reached the top 30 on the US Billboard Hot 100 in its fourth week on the chart, at number 27. Holly Gleason of Paste interpreted the lyrics as endorsing love, with the song contrasting the previous tracks on The 20/20 Experience – 2 of 2, celebrating the 'happily ever after trope for all its worth'. Mikael Wood of Los Angeles Times described the song as a 'dewy, blue-eyed soul number' that was realized when Timberlake was discovering the 'emotional possibilities of his singing' during his time with the boy band. PopMatters' Brice Ezell saw 'Not a Bad Thing' to share the same characteristics as NSYNC's 1999 '(God Must Have Spent) A Little More Time on You', using the same 'emotional earnestness' which made the latter song the 'heart-melter' it was during its release. and the song's focus on the theme of love. Critics noted the song's resemblance to songs by former boy bandNSYNC, which Timberlake had previously been a member of. 'Not a Bad Thing' is a mid-tempopopballad, with a running duration of 11 minutes and 28 seconds the album version has an included hidden track entitled 'Pair of Wings'.
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